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Junior Performance Marketing Specialist (Ads Monetization)
40A Lam Sơn, Phường 2, Quận Tân Bình, TPHCM
Tech stack
Thông tin công việc
Mô tả
KEY JOB DUTIES:
Monitor ARPDAU of key games and evaluate, anticipate and identify problems and troubleshoot issues
Manage and optimize Ad Revenue, eCPM, Impressions and Fill rates among live Ad network partners
Analyze the market and keep informed of key trends and best practices to implement
Propose improvements and new ways to Product teams on how to better integrate ad formats in our games
Actively collaborate in the game design process to promote retention and monetization
Maintain good relationship with Publisher accounts.
Stay on top of industry trends, market activities, and competitors.
Yêu cầu
KNOWLEDGE:
Knowledge and/or experience of mobile game industry: especially in Performance Marketing techniques in Game Industry.
Good understanding of the free-to-play and mobile advertising industry as well as interest in the underlying business challenges.
Experience or understanding of design/game economy.
Education in Marketing, Business, Game Industry or a related field is a plus.
SKILLS:
Fluent in English for business communication in both written and verbal forms.
Familiar with analyzing key metrics like Impressions, fill rates, eCPM.
Proven analytical skills with a rigorous mindset.
ABILITIES:
Strong business acumen
Be a team player who is dedicated to providing a consistently high level of service to all stakeholders.
Thirst for knowledge in everything digital, especially in digital advertising & publishing.
Be able to work dynamically with a variety of internal business and advertising partners.
Have coordinating experience: ability to demonstrate capacity to sync work of multiple teams, circulate information,...
Passionate about game industry, especially mobile games.
ATTRIBUTES:
High attention to details in revenue check, waterfall, and A/B test set up.
Professional in communication with our internal product teams and our international partners.
Discipline in business management and execution, especially with high awareness of market fluctuation.
Thông tin khác
Competitive salary and bonus
Social insurance, health insurance, unemployment insurance according to Labor Laws
Good chance to study and develop career path stably
Nơi làm việc
- 40A Lam Sơn, Phường 2, Quận Tân Bình, TPHCM